Many brands face the challenge of launching successful products on Amazon due to unclear branding, weak product differentiation, and a lack of reliable feedback. The marketplace is crowded, competition is fierce, and data is often underutilized. How can sellers overcome analysis paralysis, test product concepts effectively, and build products that sell?

Matt Kostan, a seasoned e-commerce entrepreneur and expert in product validation, shares how embracing a test-and-learn mindset helped him transition from generic product selling to building sustainable brands.. Matt emphasizes the power of data-driven decision-making, including why consistent testing of product images, packaging, and messaging is essential. He also shares how early experiments with Groupon and Kickstarter gave him a foundation for iterating quickly and learning directly from real customers. His advice? Don’t wait for perfection — launch fast, gather feedback, and use that data to refine continuously.

In this episode of The Launch Lab, Colin Raja interviews Matt Kostan, CEO and Co-founder of ProductPinion, about how to win on Amazon through data and experimentation. Matt discusses building DTC brands, overcoming fear of failure, and testing everything from branding to packaging. He also dives into the value of networking, product development insights, and why pattern interruption can make or break your Amazon listing.