From $50K to $500K/Month: Colin Raja’s 350-Point Amazon Optimization Blueprint

Colin Raja is a seasoned Amazon Growth Consultant at The Launch Lab, where he helps brands scale their e-commerce businesses. A product launch expert and entrepreneur, Colin has successfully built multiple seven-figure brands on Amazon. With a background in data analysis and software development, he leverages backend SEO strategies to optimize product rankings and maximize sales. Colin is also the host of The Launch Lab Podcast, where he shares data-driven strategies, revealing his secrets to explosive product growth.

Here’s a glimpse of what you’ll learn:

[02:21] How Colin Raja helped scale a water bottle company from $50K to $500K/month on Amazon
[04:06] Key research strategies to identify frontend and backend weaknesses in Amazon listings
[05:33] Common PPC mistakes that prevent ranking and how to fix them
[10:39] Real-world example of backend misalignment tanking sales on a top-performing product
[13:34] Recovery strategies for stalled product rankings and momentum loss
[17:19] Colin’s essential Amazon tools for product research, indexing, and monitoring
[18:47] Top backend optimization checkpoints that drive conversion and visibility
[24:36] The unexpected factors that tripled projected sales during a product relaunch
[32:34] Colin’s journey from software developer to e-commerce millionaire

In this episode…

Many Amazon sellers struggle to convert paid traffic into lasting rankings, often spending thousands on PPC without seeing a return. They face backend listing errors, missed keyword opportunities, and lack a clear diagnostic process to understand why their products stall. How can sellers fix these hidden problems and create listings that consistently climb Amazon’s search results?

Colin Raja, an Amazon SEO expert and product launch strategist, shares his proven framework for uncovering and correcting the root causes of poor sales performance. Colin explains the importance of backend optimization — including alignment of product type, item type, and refinements — as foundational to ranking success. He emphasizes using a 350-point monitoring system to catch small listing issues before they cause major revenue loss, and offers specific insights on the difference between browse and purchase keywords. Colin also outlines proven digital for various stages of launch, from product validation to ongoing PPC maintenance.

In this episode of The Launch Lab, Dr. Jeremy Weisz of Rise25 interviews Colin Raja, Amazon Growth Consultant at The Launch Lab, about scaling brands with backend optimization. Colin explains how a water bottle brand grew from $50K to $500K/month, and shares insights on backend diagnostics, ranking strategies, and PPC missteps. He also delves into keyword intent, tool stacks, and the importance of data over emotion.

Resources Mentioned in this episode

Quotable Moments:

"PPC is for defending the ranking position; we spend ten percentage of money — whatever we are making."
"You need to spend enough money, like the minimum money required to spend on the PPC."
"It's not a product launch. It's a keyword launch at this point."
"If you lose the momentum, you lose ten percent of sales. It's like a slow poison."
"Do the backend optimization right, and make sure you’re ranking the keyword properly and building the relevancy."

Action Steps:

Implement a 350-point backend checklist for every product listing: This ensures technical alignment and prevents sales-killing oversights in Amazon’s algorithm-driven ecosystem.
Distinguish between purchase and browse keywords: Focusing on purchase intent improves ranking potential and maximizes conversion-driven traffic.
Regularly audit PPC performance against tailored KPIs: Structured metrics help avoid panic-based decisions and sustain long-term ranking and profitability.
Continuously monitor backend alignment with Amazon’s BTG guide: Staying compliant with Amazon’s data structure maintains visibility and protects sales momentum.
Test product imagery and messaging using actual customer data: Letting data drive creative decisions boosts engagement and reduces costly misfires.

Sponsor for this episode...

This episode is brought to you by Colin Raja, a seasoned Amazon seller and consultant specializing in product launches and brand growth on Amazon.

With a decade of experience, Colin has developed multiple seven-figure brands and now focuses on helping others achieve similar success through data-driven strategies.

His expertise encompasses brand strategy, product launches, ecommerce marketing, and optimizing the customer journey.

Discover how Colin can elevate your Amazon business by connecting with him on Facebook, LinkedIn, and Instagram.