From 10 to 100 Sales a Day: Colin Raja’s Blueprint for Amazon Growth

Colin Raja is a seasoned Amazon Growth Consultant at The Launch Lab, where he helps brands scale their e-commerce businesses. A product launch expert and entrepreneur, Colin has successfully built multiple seven-figure brands on Amazon. With a background in data analysis and software development, he leverages backend SEO strategies to optimize product rankings and maximize sales. Colin is also the host of The Launch Lab Podcast, where he shares data-driven strategies, revealing his secrets to explosive product growth.

Here’s a glimpse of what you’ll learn:

[02:17] Colin Raja shares how helping a friend scale sales sparked his purpose-driven Amazon strategy
[04:08] How Colin’s background at Oracle and in data shaped his approach to e-commerce
[06:00] Differences between PPC-only launches and Colin’s holistic launch strategy
[09:38] Diagnosing keyword ranking drops and backend data misalignment
[11:58] The tipping point when Colin knew his Amazon strategy worked
[17:11] Why TikTok matters for new brands and how Colin combines it with Amazon
[21:14] Metrics Colin tracks during product launches and recovery phases
[41:07] How much does a successful Amazon launch strategy cost?

In this episode…

Many Amazon sellers struggle to generate long-term growth and profitable rankings despite investing heavily in PPC and launch campaigns. Sales may spike temporarily, only to crash due to backend listing issues, poor keyword strategy, or misaligned categories. How can you ensure a stable, scalable product launch that builds momentum rather than burns through budgets?

Colin Raja, an Amazon growth strategist and data-driven e-commerce expert, shares his insights on how to structure winning launches using backend optimization, keyword intent, and conversion-driven metrics. Colin recommends focusing on backend attributes like browse nodes, product types, and geo-data to prevent keyword de-indexing and sales drops. He also explains how a phased approach to launches, with deep tracking of over 350 data points, helps identify quick wins and failures early. Colin emphasizes that success lies in launching keywords — not just products — and using both Amazon and external traffic sources like TikTok when appropriate.

In this episode of The Launch Lab, Chad Franzen of Rise25 interviews Colin Raja, Amazon Growth Consultant at The Launch Lab, about building scalable and sustainable Amazon brands through data and backend alignment. Colin discusses how to identify high-intent keywords, when to use external traffic sources like TikTok, and why most PPC-only launches fall flat. He also demystifies product testing phases, Amazon algorithm changes, and how to recover from a sales drop.

Resources Mentioned in this episode

Colin Raja: LinkedIn | Website | Email: colin.raj@launch-lab.us
Rise25 Media
Chad Franzen on LinkedIn
Helium 10
Jungle Scout
Amazon Seller Central

Quotable Moments:

“You don’t get bigger wins in your life until you get the small wins.”
“It’s not a product launch, it’s a keyword launch. Each keyword goes into different phases.”
“If your backend data was messed up, you’re probably not able to get rank.”
“Doubling down on what works is the most important thing during a launch or recovery.”
“Success is perspective. For us, success is, ‘Are we able to rank the keywords or not?’”

Action Steps:

Audit your Amazon backend data before launching: Ensuring category, browse node, and item type alignment avoids indexing issues and lost rankings. A misconfigured backend can silently sabotage your launch even with great front-end optimization.
Focus on high-purchase-intent keywords, not just high-volume ones: These keywords convert better and help you rank faster with fewer clicks. This targeted approach reduces wasted ad spend and accelerates profitability.
Track at least 350 data checkpoints daily: Monitoring granular listing and keyword data uncovers early issues before they impact sales. Consistent data tracking enables fast adjustments and sustained ranking performance.
Test and relaunch when necessary: If a product fails to rank, identify the root cause and re-optimize before relaunching. This iterative process reduces failure risk and maximizes learning from each attempt.
Avoid launching commodity products based solely on tool research: Choosing products just because tools like Helium 10 show demand often leads to low margins and high competition. Instead, build solutions for specific niches to differentiate and scale.

Sponsor for this episode...

This episode is brought to you by Colin Raja, a seasoned Amazon seller and consultant specializing in product launches and brand growth on Amazon.

With a decade of experience, Colin has developed multiple seven-figure brands and now focuses on helping others achieve similar success through data-driven strategies.

His expertise encompasses brand strategy, product launches, ecommerce marketing, and optimizing the customer journey.

Discover how Colin can elevate your Amazon business by connecting with him on Facebook, LinkedIn, and Instagram.